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Why "Do Nothing" Is Sometimes the Smartest Response to Online Misinformation
Image by pixelkult on Pixabay A client contacted me recently, worried about misinformation spreading on Facebook in response to something they had posted. Their instinct was to correct the record, challenge the source, and set things straight. My advice? Do nothing. It sounds counter-intuitive. But for anyone responsible for managing an organisation's reputation online, understanding why silence is often the right call could be one of the most valuable communications lessons
Rakhee Verma
May 213 min read


Bad Bunny’s Super Bowl Halftime Show 2026: A Masterclass in Communication and Creativity
If you’ve had “Debí tirar más fotos de cuando te tuve” looping in your head since the Super Bowl halftime show 2026, then Bad Bunny’s job is done. You’ve experienced one of the most sophisticated acts of cultural communication in recent memory and there is a lot to learn from it. Bad Bunny, Spotify’s most-streamed global artist in 2025, delivered more than one of the most-watched halftime performances in Super Bowl history — he produced a performance that interrogated assump
Rakhee Verma
Feb 183 min read


10 Reasons UK SMEs can be cautiously optimistic about 2026
Let’s face it, all of us who run SMEs or work closely with the sector have had a sucky time for a while. (Yes, that’s a bona fide business term.) Brexit, COVID-19, Russia’s invasion of Ukraine, Truss and two lacklustre Labour Budgets have left many of us reeling and despondent. Even my boundless positivity took a knock in 2025, so I went looking for hope and found some credible reasons for cautious optimism in the UK SME landscape in 2026 - grounded in data, not wishful think
Rakhee Verma
Jan 25 min read


South Asian heritage month: honouring a legacy of contribution
Every year, from 18 July to 17 August, South Asian Heritage Month invites us to celebrate the histories, cultures, and achievements of...
Rakhee Verma
Aug 11, 20257 min read
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