Campaign planning in 2025

New budget cycle: Strategic campaign planning begins

As the UK financial year ends, now is the time to align your marketing and communications budget with business objectives. How much of your 2025/26 budget will be allocated to high-impact campaigns? Defining clear priorities and focusing on strategic campaigns will maximise return on investment (ROI) and drive measurable success.

Lessons from last year, strategy for this year

Before diving into new campaigns, it's crucial to reflect. Which campaigns exceeded expectations? What could have been done differently? Data-driven insights from the past financial year will shape smarter, more effective campaigns in 2024/25. How are you applying last year’s lessons to this year’s strategy?

Maximising budget efficiency in campaign planning

With new budgets set, the challenge is to allocate funds effectively. Prioritising high-impact campaigns, leveraging automation, and investing in innovative content can drive stronger engagement and return on investment (ROI). How are you ensuring your budget works harder this year?

Campaign planning for 2024/25: Key trends to watch

The new financial year brings fresh trends shaping campaign success. AI-driven personalisation, sustainability-focused messaging, and seamless omnichannel experiences are at the forefront. As you map out your campaigns, which trends are you incorporating into your strategy?

Creative, cost-effective campaigns: Making an impact

A new budget doesn’t always mean bigger spending—but it does mean smarter planning. Creative storytelling, user-generated content (UGC), and strategic partnerships can elevate campaigns without excessive costs. What are your top tips for delivering high-impact campaigns on a budget?

Looking to make your campaigns more effective? Get in touch with Tigris Consulting and Mediation for expert guidance on how to engage with your existing and new audiences in an impactful way. Visit Strategic Communication & Advocacy or email us here.

About the author

Rakhee Verma is a seasoned leader in sales, business development, marketing, and strategic communication, with over 15 years of leadership experience across the public, private, and not-for-profit sectors—including within PwC and the United Nations

Rakhee has cultivated and managed high-value strategic relationships with FTSE 100 and Fortune 500 companies and is frequently engaged for interim board-level assignments, where she leads transformative turnaround strategies and drives sustainable growth.

She is also a trusted business mentor and leadership coach, supporting senior executives to unlock their potential and navigate complexity with clarity and confidence.

An accredited mediator through CEDR, Rakhee brings a wealth of expertise in conflict resolution and negotiation. She has successfully coached leaders to enhance their communication, resolve challenges, and strengthen team cohesion.

Proficient in multiple languages and deeply attuned to diverse cultural contexts, Rakhee brings a truly global mindset and inclusive leadership style to every engagement.

Her culturally intelligent approach fosters authentic connection, drives strategic alignment, and delivers lasting impact across borders and sectors​.

Connect with Rakhee on LinkedIn. Click here.